Coffee Drink
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Specialty cafés typically target 18–25% COGS on espresso-based drinks. Pour-overs and specialty brew bar items run higher (often 25–30%) because of green coffee cost. Drip and batch brew can be under 15%. Anything consistently above 30% on a high-volume drink is a pricing or sourcing problem worth fixing.

For COGS purposes, no — labor is its own line. For pricing decisions, allocate the labor minute it takes to make the drink (typically $0.30–$0.60) so you understand fully loaded cost. Some operators call this 'prime cost' and target 55–65% of revenue (COGS + labor combined).

3–5× ingredient cost is typical for specialty espresso drinks. A drink with $1.00 in ingredients usually retails at $4–$5. Premium markets ($5.50+ lattes) are 5–7× markup. Below 3× and you'll struggle to cover labor and overhead.

Anchoring to a competitor instead of to cost. If your COGS is $1.40 (premium beans, alt-milk, good cups) and you price like the café down the street that sources cheaper, you're working harder for less margin. Price from your numbers up, not from their menu down.